Welcome to the Style Guide


As a photographer, I understand how stressful and overwhelming it can feel to select outfits for yourself that create one cohesive look while maintaining comfort and personal style. Let's take the stress out of preparing for your photo session. Some simple guidelines will help you select outfits that make you feel confident and look amazing!

Welcome to the Style Guide


As a photographer, I understand how stressful and overwhelming it can feel to select outfits for yourself that create one cohesive look while maintaining comfort and personal style. Let's take the stress out of preparing for your photo session. Some simple guidelines will help you select outfits that make you feel confident and look amazing!

Why Does It Matter?

These are more than photos, this is your brand

The final images in your gallery are more than just the click of my camera. A lot of components work together to ensure your images are timeless, beautiful, and true to you. Editing, location, composition, posing, and outfits! The moments during your session are translated into lasting artistic images.

Colour


Colour palette is the first thing your eye will notice when glancing at an image, so it's a foundational element of your outfits!

Choose a warm or cool neutral base (think beige or grey) and build off of that. Use 2 or 3 neutrals with 1 or 2 accent colours, all within the warm or cool framework. I honestly consider some colours to be neutrals too, like denim and olive green. Accent colours such as rich earthy tones, dark muted jewel hues, or soft pastels are a great way to bring in some personal style. Patterns can be a fun way to add pops of colour, but try to stick to simple patterns of a medium or large size like minimal florals, wide stripes, or monochrome plaid.

Colour Planning


  • Start with your brand colour palette if you have one, or choose one that fits your vibe. Warm, earthy, cool, industrial, moody, etc. Pinterest is a great resource for this.
  • It can help to pick a grounding colour that is included in both of your outfits in some way; pants, scarf, even as small as earrings. Then use varying shades of your neutrals and accent colours for the remaining pieces.
  • Example: Navy blue dress for portraits, navy blue pants with beige blouse for workflow shots.
  • Go for toned colours rather than primary colours. Think burgundy instead of bright red, lilac instead of purple. Avoid harsh neon colours. Unless these colours are essential to your brand identity, of course!

Texture


Texture adds visual interest to your outfits without overwhelming your images the way a lot of different prints would. It's also a great way to add dimension and variety while sticking to your colour palette. Textures include chunky knits, lace, fringe, corduroy, velvet, leather, and linen. Texture can be incorporated in your outfit in jackets, sweaters, shoes, hats, jewelry, as well as your props, products, and tools! Feel free to have fun with these and use as many textures as you would like.

Layers


Layers add movement and depth to your images. Now is the time to accessorize! This is a great way to add texture as well. A cozy cardigan, leather jacket, plush socks showing above boots, a scarf, layered necklaces, lace kimono, knit beanie. Keep in mind your location when accessorizing. A beach in the summer isn't the place for a beanie, but a lace kimono would be perfect!

Texture and Layer Quick Tips


  • Avoid tiny patterns and thin stripes (they simply don't photograph well)
  • Avoid logos, text, and graphics on clothing, except your logo or uniform, of course!
  • Don't be afraid to accessorize and dress up a little more than your day to day!
  • Open flannels, jackets, and vests are great ways for men to incorporate layering and texture!
  • Use different lengths and fits of layers for more movement (think long flowy skirt with short jacket, tight tank top with long chunky knit cardigan, tall leather boots with short tweed skirt)
  • Items used in your session can add layers and textures very easily! A work apron, favourite coffee mug, hairspray, product packaging, etc.
  • Your workspace, studio, or portrait location can also add texture and layer. Think of curtains, woodchips on the floor, flowers on the desk, area rug, etc.

Location


It's important to keep your photo session environment and weather in mind when selecting outfits and accessories. If we're heading to the beach, it's not the time to wear your best heels, think more flowy dress and strappy sandals. If we're going to a woody area in summer, green isn't a good choice in your colour palette - we don't want to lose you in all the foliage! Both colour and context of your chosen location will limit and guide your outfit choices!

Make sure you can move comfortably. Items like short skirts, tight pants, and stiff jackets can limit what poses we can do. For workflow images, keep in mind potential safety hazards of your workspace like long sleeves, proper footwear, or loose hair.

Extra Styling Tips


  • Try to make sure your nails are clean and neat
  • Ensure your hair is comfortable and secure so you're not having to fuss with it too much
  • Most important: wear what makes you feel confident and true to your personal style!
  • Reach out to me with any styling questions and feel free to send me images of inspiration or items from your wardrobe if you need further guidance.